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Objective 5

To develop and grow a cohesive ‘Coventry Rugby Community’ that promotes the game and its values as a means of connecting communities and cultures.

Engage! will seek to draw local clubs, schools and groups into ‘rugby hubs’, which will promote the game and its values and participate actively in their local communities.

Furthermore, Engage! will use rugby to connect communities, cultures and people from different areas of the city and beyond, in the hope of building new friendships and creating a sense of city-wide community and cultural cohesion.


  • Local rugby communities and clubs
  • Primary and secondary schools
  • Supplementary schools
  • Community organisations
  • Youth groups
  • Cultural organisations
  • Higher and further education colleges


  • Community rugby festivals
  • ‘Touch Rugby’ fun days and tournaments
  • International youth rugby tournaments
  • Community rugby membership scheme
  • Annual community awards dinner


  • Coventry as a ‘Rugby City’
  • Connection with international rugby communities
  • Creation of ‘rugby hubs’ and clusters
  • Breaking down ‘traditional perceptions’ of rugby
  • Rugby as a source of improved community cohesion